Samantha DiGennaro has been a "maker" for as long as she can remember; far before the word had cachet. As a toddler, Sam's favorite activity was creating "fun houses" out of her baby sister's empty Pampers boxes. Since then she has dabbled, gone all-in, and everything in between on a ton of artistic and creative endeavors — painting, print making, design, poetry and creative writing, photography, ikebana and more. She has a degree in Art & Design from The University of Chicago and has studied at The School of Visual Arts in NYC. Indulging in visual creativity has helped Sam stay grounded and calm amid a fast-paced business, running a PR agency she founded where she counsels some of the world's most creative and innovative CEOs through transformative times.